The Data Cloud transforms the way companies do business, and allows them to mobilize their data to drive massive business impact. This is especially true in the marketing department. Over the last 10 years, the number of data silos that CMOs must wrangle has proliferated, but meanwhile they have been held to more and more analytic scrutiny — CMOs must be fluent in their customer data, and be able to prove their worth and ROI to the board room.
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November 29, 2020