Office Depot: Customer 360 and Segmentation

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Office Depot Customer 360

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Presentation Description:

The enterprise data and intelligence team at Office Depot has built a world class analytics and data science practice on top of the Snowflake Data Cloud. At the core of their success are three guiding principles:
Data is for Everyone
*Provide Self Service Access to All Data Types for All Workloads
*Offer a Single Source of Truth with Governed KPIs
*See how Tim Nelson and Ranjith Chalasani, who each have over a decade at Office Depot, built a high performance analytics solution enabling customer segmentation, product propensity scoring, customer churn and lifetime value models, online product recommendations, and more.

Presentation Track:

Supercharge Your Analytics and Data Science

Presentation Date:

November 29, 2020
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