In this session, we hear how Scott Holden, Laura Langdon and Denise Persson have transformed their own customer base through data and navigated the evolution of the modern CMO role. With more access to data, the power of the cloud, sear, and AI that can do things in seconds, they emphasize that now is the best time to be a marketer. Thanks to the data cloud transforming the way companies do business, as well as the sudden digitization of their jobs, everything has become trackable, and therefore measurable, hence giving marketers more insights.