In this session, we learn how leaders are leveraging the power of Snowflake to generate new revenue streams, highlighting monetization strategies being used to build solutions that enable your customers to access their data. Some panelists argue that the future of data will be driven by data lakes, and so they focus on creating such for their customers. Another panelist built a data connector on the Snowflake product as their customers kept using the platform since it was “the better product” on the market. Another panelist explains how his company collects a vast amount of data from supermarkets to understand demand via sales.