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Snowflake Data Clean Rooms

Introduction: What is a Data Clean Room?

 

In this article, I will explain what a Snowflake Data Clean Room is on the Snowflake Data Cloud.
Data clean rooms on Snowflake are a set of data-related technologies that facilitate double-blind joins of data. These technologies include Data Shares, Row Access Policies, and Secure User Defined Functions. The underlying Data Sharing technology is based on Micro-Partitions, which provide features like Data Sharing and Data Cloning.

Although the original concept of data clean rooms was developed for data exchanges in advertising, I believe the concept can be applied to many other areas where "controlled" and "governed" double-blind joins of data sets can create significant value. This approach enables companies and their partners to share data at an aggregated double-blind join level, without sharing personally identifiable information (PII).
On Snowflake, sharing data through secure views and tables using their Data Share technology is already straightforward. You can share double-blind join previously agreed upon identifiers.

 

Part 1: Data Clean Room Example Use Cases

We helped Snowflake pioneer this new offering a couple of years ago with our client VideoAmp which we brought over to the Snowflake Data Cloud. Our original article back in July 2020 shows how to analyze PII and PHI Data using the earlier Data Clean Room concepts. Fast forward 2 years and now Snowflake has dramatically improved the initial version and scope that we put together. These are just a few examples; there are many other potential use cases for Snowflake Data Clean Rooms.

 

Media/Advertising:

 

Healthcare and Life Sciences:

 

Financial Services:

 

Retail:

 

Government:

 

Part 2: Looking for more information about Data Clean Rooms?

Here are some additional resources to help you learn more about Data Clean rooms and Data Collaboration.

 

Lastly, here’s an interview I provided on my view of the opportunities around Data Clean Rooms on Snowflake. I shared some insights gained from decades of experience working in data, including thoughts about the transformational impact that cloud-based data sharing, data collaboration, data marketplaces, and data clean rooms are having on companies and industries.

What’s Next in Data Collaboration & Why Data Clean Rooms Are Exciting: Insights From Frank Bell

 

Are you interested in how you can use a Snowflake Data Clean Room for your business? Contact Us Today.

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