Snowflake is investing in its partner ecosystem in a number of ways, including:
Partner programs: Snowflake has a number of partner programs in place to help partners develop and market their products and services to Snowflake customers. These programs include the Snowflake Global System Integrators (GSI) Program, the Snowflake Technology Alliance Partner (TAP) Program, and the Snowflake Independent Software Vendor (ISV) Program.
Partner training and certification: Snowflake offers a variety of training and certification programs to help partners learn about the Snowflake platform and its capabilities. This helps partners to provide better support to their customers and to help them get the most out of the Snowflake platform.
Partner marketing and sales support: Snowflake provides marketing and sales support to its partners. This includes helping partners to develop and execute marketing campaigns, and to generate leads and sales.
Partner technology investments: Snowflake invests in the development of new technologies and products that benefit its partners and customers. For example, Snowflake recently acquired dbt Labs, a data transformation company. This acquisition will help Snowflake to provide its customers with more comprehensive data solutions and to make it easier for partners to build and deploy data applications on Snowflake.
Snowflake’s investment in its partner ecosystem is paying off. Snowflake partners are playing an increasingly important role in helping customers to get the most out of the Snowflake platform. In 2022, Snowflake partners generated over 50% of Snowflake’s new customer revenue.