Localytics: Data Sharing with Snowflake
Localytics provides market engagement analysis services to makers of apps far and wide. Being a data company, and given the prevalence of mobile apps today, plus with how many clients were making use of their SDK, the scale of their data requirements climbed into the Petabytes. The costs for this level of data, using their legacy data warehousing system, shot into territory that just no longer made sense for them as a business (to say nothing for an ever growing latency issue as well).
When they discovered how radically things could change using Snowflake’s Data Sharing… well, this 2 minute video says it best!
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