Total Demographic Profiles

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Data Share Description:

Total Demographic Profiles

Data Share Frequency: Monthly
Data Share Category: Demographics
Data Share Type: Personalized
Data Share Date Added: January 1, 2021
Data Share Status: ACTIVE
Data Share Email Contact:
Data Share Usage Example Q1: Sample query for a consumer segment using geography and demographic attribute selection criteria This shows you an example of the consumers that are in New York, are female, married and have a wealth score of $500K+
Data Share Usage Example SQL1 Last Tested: January 1, 1970

Data Share Overview:

Empower your marketing and analytics teams with the most robust consumer demographic data to drive one-to-one engagements. Predictive attributes such as age, marital status, income, and lifestyle preferences enable you to create powerful market segments. Request access to a free 100,000-record sample of this data set via Snowflake. Fields Included: – Demographics – Geographic Demographics – Estimated Income – Marital Status – Education – Ethnicity – Members in Household (seniors, children, single parents) – Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence) Financial Indicators – Credit Card Users – Wealth Score – Purchasing Power Score (risk proxy score) Lifestyle & Interest Propensities – Membership Clubs – Shopper – Pet Owners – Book Buyers/Readers – High-Tech – Arts – Collectibles – Home and Garden – DIY/Home Improvement – Cooking and Wine – Gaming and Gambling – Traveling – Physical Fitness – Self-Improvement – Automotive DIY – Sports – Outdoors – Investing – Parenting and Children’s Interest – Boating and Motorcycling Vehicle Ownership – Luxury – SUV – Pickup Truck Identity – Name – Physical Address – Exact Age – Gender – Telephone Number (up to 3 per household)

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