Total Consumer Insights

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Data Share Description:

Total Consumer Insights

Data Share Frequency: Monthly
Data Share Category: Marketing
Data Share Type: Personalized
Data Share Date Added: January 1, 2021
Data Share Status: ACTIVE
Data Share Email Contact: partners@infutor.com
Data Share Usage Example Q1: Sample Query for Total Consumer Insights This query will provide all the available information from Total Consumer Insights, for individuals who are between 25 and 40 years old living in Sacramento, California.
Data Share Usage Example SQL1 Last Tested: January 1, 1970

Data Share Overview:

Total Consumer Insights contains current and robust profiles of adult individuals and households in the U.S. Standard permitted uses include a variety of marketing and analytics applications, creating campaigns from first party data for deployment, and driving lookalike audience prospecting for new customer acquisition and deployment. Infutor segments corresponding to Total Consumer Insights are also available for activation through a variety of industry-leading DMPs & DSPs. Request access to a free 100,000-record sample of this data set via Snowflake. Fields Included: Demographics – Estimated Income – Marital Status – Education – Ethnicity – Members in Household (seniors, children, single parents) – Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence) – Geographic Demographics Financial Indicators – Credit Card Users – Wealth Score – Purchasing Power Score (risk proxy score) Lifestyle & Interest Propensities – Media Consumption – Purchasing Propensities – Travel & Spending Preferences Connex Cluster Segments Infutor’s Connex Audience Segmentation clusters bucket every US consumer household into 130 segments by identifying similar demographics, behaviors, attitudes, preferences, purchasing habits and media consumption. The clusters leverage more than 5,500 demographic, psychographic and geographic data points along with proprietary algorithms to group consumers into these unique segments. Identity (not available for sample) – Name – Physical Address – Exact Age & DOB – Gender – Telephone Number (up to 3 per household)

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