Join Michael Gold, a researcher from the Economist Intelligence Unit (EIU), to take a closer look at data's evolution to the cloud and learn about a global study they are conducting with technology decision makers across industries. The insights and visibility that data provides can prove a game-changer in the race to gain a competitive advantage and reap bottom-line value. Those insights can accelerate an entire industry’s development, elevating it to a level of sophistication that would have been unthinkable only a few years ago, and leading to increased customer satisfaction. At the same time, data can be a slippery asset, difficult to work with in many instances and subject to any number of caveats and restrictions. As new models of data utilization, integration, and exchange emerge, industries will be pushed to evolve their thinking from “data warehousing” to “data cloud” if they want data to contribute to the next stage of corporate competitiveness.