Your Marketing Single Source of Truth

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Data Share Description:

Your Marketing Single Source of Truth

Data Share Frequency: Near Real-time
Data Share Category: Marketing
Data Share Type: Personalized
Data Share Date Added: February 1, 2021
Data Share Status: ACTIVE
Data Share Usage Example Q1: Cross-channel campaign reporting Create a single view with multiple campaigns, broken down by the individual platforms where they run, and with a view on clicks, costs, CPC, impressions, CPM, viewable impressions and viewable CPM (vCPM). SELECT SOURCE,
Data Share Usage Example SQL1 Last Tested: January 1, 1970

Data Share Overview:

Marketers and their agencies run digital media campaigns across a vast number of platforms; making sense of all the data they generate is crucial but not simple. From basic reporting and costs reconciliation, to optimizing campaigns and their return on investment, what is needed is a reliable and automated data pipeline / ETL for all paid marketing, SEO, CRM, web analytics, e-commerce, POS data and more. Adverity’s modular offering means that you can benefit from an end-to-end solution, or else pick and choose what you need and embed it seamlessly into your tech stack. 1) Data Integration: much more than just data connectors! Adverity offers a modern data pipeline that ensures data quality, governance and lineage. A full ETL system for the digital age, Adverity gives you full control over the data schema / model applied to your data, as well as giving you access to a full library of transformations, which enable more complex data manipulation scenarios, quickly and easily. 2) Marketing Reporting: Adverity data exploration and visualization benefits from being built by marketers, for marketers. It leverages our subject matter expertise and translates it into an intuitive, point-and-click interface that marketers of any technical level can use to monitor and optimize campaigns as they unfold. 3) Augmented Analytics: based on machine learning and AI algorithms, this module helps analysts and marketers uncover insights, trends and outliers, faster and easier. It also supports the democratisation of data across the business by enabling marketing teams to reduce time to value and their dependence on busy data science teams. Using Adverity, your team can easily answer key business questions like: * What campaigns perform best? * In a post-cookie world, what segments and creatives perform best? * What is my overall marketing spend and how does that break down across channels and platforms? * How does my Customer Acquisition Cost compare to my Customers Lifetime Value?

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