Demyst’s Lead Optimizer system generates a custom expanded lead pool and enriches modelable attributes by leveraging its vast platform of 3rd party data partners. The solution combines external signals such as mortgage and tax information, consumer interests, household income, investment behavior, bankruptcies, sales revenue, and policy renewal dates across multiple sources to predict conversion and categorize accordingly. Our system recently unlocked access to 120 consumer attributes for a tier 1 insurance company and built a model dashboard predicting lead score with top predictors and reason codes for agent reference. The attributes and model code are seamlessly integrated into the client’s CRM, processing over 40 million transactions per year. The result is increased conversion ratio and increased agent efficiency from its lead triage strategy. Lead Optimizer can: 1) Expand your consumer and business lead pools using the hundreds of external data providers on the Demyst platform. 2) Identify the most predictive attributes from these providers to optimize your conversion model’s efficiency. 3) Integrate directly into your CRM the contact information your team needs to reach out to your highest scoring leads (email, phone, social media, etc.) so you can close the sale. Reach out to Demyst directly for a Data Landscape Assessment tailored specifically to your organization’s marketing needs. Demyst as a platform strictly adheres to all data privacy laws and regulations regarding data handling and management such as CCPA and GDPR.