Acxiom InfoBase® Audiences

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Data Share Description:

Acxiom InfoBase® Audiences

Data Share Frequency: Monthly
Data Share Category: Marketing
Data Share Type: Personalized
Data Share Date Added: February 1, 2021
Data Share Status: ACTIVE
Data Share Usage Example Q1: How many prospects are in my target market? As a pet accessory manufacturer, you create adorable bows, neckties and other outfits for dogs. You know female pet owners with an above average income constitute a large part of your customer base and are tryi
Data Share Usage Example SQL1 Last Tested: January 1, 1970

Data Share Overview:

InfoBase® Consumer List is a comprehensive, national consumer list covering more than 187 million households and more than 260 million individuals. It is designed to effectively and efficiently help you reach new consumer prospects with hundreds of demographic, homeowner, buying behavior, financial, health-related and interest selectors. Consumer List provides you with a range of economic activity, marketability and deliverability data to generate the best results based on your specific needs to deliver powerful insights for campaign planning, execution, and measurement. Fields Included: – Demographics – Financial – Activities and Interests – Spending – Health and Fitness – Retail – Travel and Entertainment – Technology – Location – Vehicles – Property Example Use Case: – Develop rich personas to power creative strategies and create more relevant messages, content and experiences – Predict what people need and when they will need it – Define key characteristics to find prospects most likely to become top customers

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