[Microsoft Advertising, Microsoft Advertising, (formerly known as Bing Ads) is a service that provides pay-per-click advertising for both the Bing and Yahoo search engines. To get an overview of Microsoft Advertising, see its , entity hierarchy and limits documentation, ., Our Microsoft Advertising connector queries for metadata and performance reports for all your accounts and syncs the data into your destination., Features, Featurexa0Namexa0xa0xa0xa0, Supported, Notes, Capture Deletes, check, CAMPAIGN_HISTORY , AD_GROUP_HISTORY , KEYWORD_HISTORY , AD_HISTORY , BUDGET_HISTORY , LABEL_HISTORY , CAMPAIGN_LABEL_HISTORY , AD_GROUP_LABEL_HISTORY , KEYWORD_LABEL_HISTORY, and , AD_LABEL_HISTORY, tables., Custom Data, check, KEYWORD_CUSTOM_PARAMETER_HISTORY , AD_CUSTOM_PARAMETER_HISTORY , CAMPAIGN_CUSTOM_PARAMETER_HISTORY, and , AD_GROUP_CUSTOM_PARAMETER_HISTORY, tables., Data Blocking, check, Table-level data blocking for reporting tables only, Column Hashing, Re-sync, check, Connector level, History, check, Tables with the , _HISTORY, suffix, API Configurable, check, Priority-first sync, check, Reporting tables, dbt Package, check, Get the package: , source, / , model, Setup guide, Follow our step-by-step , Microsoft Advertising setup guide, to connect Microsoft Advertising with your destination using Fivetran connectors., Schema information, This schema applies to all Microsoft Advertising connectors., Microsoft Advertising Schema, To zoom, open ERD in new window, Schema notes, In the , ACCOUNT_HISTORY, table, we add , last_modified_time, as EPOCH for the , accounts, which do not have a , last_modified_time, ., Report Tables, These are the report tables synced by our Microsoft Advertising connector., ACCOUNT_PERFORMANCE_DAILY_REPORT & ACCOUNT_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, phone_impressions, phone_calls, clicks, ctr, spend, impressions, cost_per_conversion, ptr, assists, return_on_ad_spend, cost_per_assist, average metrics*, conversion metrics*, low_quality metrics*, revenue metrics*, ACCOUNT_IMPRESSION_PERFORMANCE_DAILY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, clicks, ctr, spend, cost_per_conversion, phone_impressions, phone_calls, ptr, assists, cost_per_assist, exact_match_impression_share_percent, absolute_top_impression_share_percent, click_share_percent, average metrics*, conversion metrics*, low_quality metrics*, revenue metrics*, impression metrics*, ACCOUNT_IMPRESSION_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, clicks, ctr, spend, cost_per_conversion, phone_impressions, phone_calls, ptr, assists, cost_per_assist, exact_match_impression_share_percent, impressions, average metrics*, conversion metrics*, low_quality metrics*, revenue metrics*, AD_GROUP_PERFORMANCE_DAILY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, spend, cost_per_conversion, language, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, cost_per_assist, custom_parameters, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, average metrics*, conversion metrics*, historical metrics*, revenue metrics*, AD_GROUP_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, spend, cost_per_conversion, language, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, cost_per_assist, custom_parameters, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, average metrics*, conversion metrics*, revenue metrics*, AD_GROUP_IMPRESSION_PERFORMANCE_DAILY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, language üîë, network üîë, delivered_match_type üîë, clicks, ctr, spend, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, return_on_ad_spend, cost_per_assist, custom_parameters, exact_match_impression_share_percent, absolute_top_impression_share_percent, click_share_percent, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, top_impression metrics*, absolute_top_impression metrics*, average metrics*, conversion metrics*, historical metrics*, revenue metrics*, impression metrics*, AD_GROUP_IMPRESSION_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, language üîë, network üîë, delivered_match_type üîë, clicks, ctr, spend, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, return_on_ad_spend, cost_per_assist, custom_parameters, exact_match_impression_share_percent, impressions, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, top_impression metrics*, absolute_top_impression metrics*, average metrics*, conversion metrics*, revenue metrics*, CAMPAIGN_PERFORMANCE_DAILY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, spend, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, return_on_ad_spend, cost_per_assist, custom_parameters, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, average metrics*, conversion metrics*, low_quality metrics*, historical metrics*, revenue metrics*, budget metrics*, CAMPAIGN_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, spend, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, return_on_ad_spend, cost_per_assist, custom_parameters, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, average metrics*, conversion metrics*, low_quality metrics*, revenue metrics*, budget metrics*, CAMPAIGN_IMPRESSION_PERFORMANCE_DAILY_REPORT, COLUMN, REFERENCE, date üîë, account_id üîë, account_history, campaign_id üîë, campaign_history, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, clicks, ctr, spend, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, return_on_ad_spend, cost_per_assist, custom_parameters, exact_match_impression_share_percent, absolute_top_impression_share_percent, click_share_percent, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, top_impression metrics*, absolute_top_impression metrics*, impression metrics*, average metrics*, conversion metrics*, low_quality metrics*, historical metrics*, revenue metrics*, CAMPAIGN_IMPRESSION_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, date üîë, account_id üîë, account_history, campaign_id üîë, campaign_history, currency_code üîë, ad_distribution üîë, device_type üîë, network üîë, delivered_match_type üîë, clicks, ctr, spend, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, phone_impressions, phone_calls, ptr, assists, return_on_ad_spend, cost_per_assist, custom_parameters, exact_match_impression_share_percent, impressions, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, top_impression metrics*, absolute_top_impression metrics*, average metrics*, conversion metrics*, low_quality metrics*, revenue metrics*, PRODUCT_DIMENSION_PERFORMANCE_DAILY_REPORT & PRODUCT_DIMENSION_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, ad_id üîë, ad_history, date üîë, network üîë, currency_code üîë, device_type üîë, language üîë, merchant_product_id üîë, condition üîë, brand üîë, price üîë, top_vs_other üîë, ad_distribution üîë, click_type_id üîë, bid_strategy_type üîë, local_store_code, store_id üîë, click_type, title, impressions, clicks, ctr, average_cpc, spend, seller_name, offer_language, country_of_sale, return_on_ad_spend, total_clicks_on_ad_elements, assisted_impressions, assisted_clicks, conversion metrics*, custom_label metrics*, product_category metrics*, product_type metrics*, revenue metrics*, PRODUCT_DIMENSION_IMPRESSION_PERFORMANCE_DAILY_REPORT & PRODUCT_DIMENSION_IMPRESSION_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, date üîë, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, currency_code üîë, device_type üîë, merchant_product_id üîë, condition üîë, brand üîë, price üîë, bid_strategy_type üîë, store_id üîë, revenue metrics*, title, impressions, clicks, ctr, average_cpc, spend, seller_name, offer_language, country_of_sale, total_clicks_on_ad_elements, return_on_ad_spend, absolute_top_impression_share_percent, click_share_percent, assisted_impressions, assisted_clicks, custom_label metrics*, product_type metrics*, product_category metrics*, impression metrics*, benchmark metrics*, conversion metrics*, AD_PERFORMANCE_DAILY_REPORT & AD_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, ad_id üîë, ad_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, language üîë, network üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, average_cpc, spend, average_position, conversions, conversion_rate, cost_per_conversion, destination_url, delivered_match_type, assists, return_on_ad_spend, cost_per_assist, custom_parameters, final_app_url, ad_description, ad_description_2, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, revenue metrics*, AD_EXTENSION_DETAIL_DAILY_REPORT & AD_EXTENSION_DETAIL_HOURLY_REPORT, COLUMN, REFERENCE, _fivetran_id üîë, account_id, account_history, campaign_id, campaign_history, ad_group_id, ad_group_history, ad_id, ad_history, date, ad_extension_type_id, device_type, network, device_os, top_vs_other, bid_match_type, delivered_match_type, account_name, campaign_name, ad_group_name, ad_title, ad_extension_type, ad_extension_id, ad_extension_version, ad_extension_property_value, impressions, clicks, ctr, conversions, cost_per_conversion, conversion_rate, spend, average_cpc, assists, revenue, return_on_ad_spend, cost_per_assist, revenue_per_conversion, revenue_per_assist, account_status, campaign_status, ad_group_status, ad_status, all_conversions, all_revenue, all_conversion_rate, all_cost_per_conversion, all_return_on_ad_spend, all_revenue_per_conversion, goal, goal_type, GOALS_AND_FUNNELS_DAILY_REPORT & GOALS_AND_FUNNELS_HOURLY_REPORT, COLUMN, REFERENCE, _fivetran_id üîë, account_id, account_history, campaign_id, campaign_history, ad_group_id, ad_group_history, keyword_id, keyword_history, date, goal, all_conversions, assists, all_revenue, goal_id, device_type, device_os, goal_type, view_through_conversions, KEYWORD_PERFORMANCE_DAILY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, keyword_id üîë, keyword_history, ad_id üîë, ad_history, date üîë, currency_code üîë, delivered_match_type üîë, ad_distribution üîë, current_max_cpc, device_type üîë, language üîë, network üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, average_cpc, spend, average_position, conversions, conversion_rate, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, quality_impact, assists, return_on_ad_spend, cost_per_assist, custom_parameters, final_app_url, mainline_1_bid, mainline_bid, first_page_bid, final_url_suffix, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, historical metrics*, revenue metrics*, KEYWORD_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, keyword_id üîë, keyword_history, ad_id üîë, ad_history, date üîë, currency_code üîë, delivered_match_type üîë, ad_distribution üîë, current_max_cpc, device_type üîë, language üîë, network üîë, device_os üîë, top_vs_other üîë, bid_match_type üîë, impressions, clicks, ctr, average_cpc, spend, average_position, conversions, conversion_rate, cost_per_conversion, quality_score, expected_ctr, ad_relevance, landing_page_experience, quality_impact, assists, return_on_ad_spend, cost_per_assist, custom_parameters, final_app_url, final_url_suffix, mainline_1_bid, mainline_bid, first_page_bid, view_through_conversions, all_cost_per_conversion, all_return_on_ad_spend, all_conversion metrics*, all_revenue metrics*, revenue metrics*, USER_LOCATION_PERFORMANCE_DAILY_REPORT & USER_LOCATION_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, date üîë, currency_code üîë, ad_distribution üîë, device_type üîë, device_os üîë, bid_match_type üîë, delivered_match_type üîë, network üîë, language üîë, location_id üîë, query_intent_location_id üîë, top_vs_other üîë, account_name, country, state, metro_area, impressions, clicks, ctr, average_cpc, spend, average_position, proximity_target_location, radius, city, assists, return_on_ad_spend, cost_per_conversion, cost_per_assist, county, postal_code, query metrics*, conversion metrics*, revenue metrics*, SEARCH_QUERY_PERFORMANCE_DAILY_REPORT & SEARCH_QUERY_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, ad_id üîë, ad_history, keyword_id üîë, keyword_history, date üîë, device_type üîë, device_os üîë, bid_match_type üîë, delivered_match_type üîë, network üîë, language üîë, top_vs_other üîë, search_query üîë, customer_id üîë, destination_url, impressions, clicks, ctr, average_cpc, spend, average_position, ad_group_criterion_id, assists, return_on_ad_spend, cost_per_assist, conversion metrics*, revenue metrics*, SHARE_OF_VOICE_DAILY_REPORT, COLUMN, REFERENCE, _fivetran_id üîë, account_id, account_history, campaign_id, campaign_history, ad_group_id, ad_group_history, keyword_id, keyword_history, date, device_type, bid_match_type, delivered_match_type, network, language, account_name, campaign_name, ad_group_name, keyword, account_number, impressions, clicks, ctr, average_cpc, spend, average_position, impression_share_percent, impression_lost_to_budget_percent, impression_lost_to_rank_agg_percent, current_max_cpc, quality_score, expected_ctr, ad_relevance, landing_page_experience, conversions, conversion_rate, cost_per_conversion, ad_distribution, click_share_percent, account_status, campaign_status, ad_group_status, keyword_status, bid_strategy_type, keyword_labels, exact_match_impression_share_percent, top_impression_share_lost_to_rank_percent, top_impression_share_lost_to_budget_percent, absolute_top_impression_share_lost_to_rank_percent, absolute_top_impression_share_lost_to_budget_percent, absolute_top_impression_share_percent, top_impression_share_percent, absolute_top_impression_rate_percent, top_impression_rate_percent, base_campaign_id, all_conversions, all_conversion_rate, all_cost_per_conversion, view_through_conversions, goal, goal_type, PRODUCT_SEARCH_QUERY_PERFORMANCE_DAILY_REPORT & PRODUCT_SEARCH_QUERY_PERFORMANCE_HOURLY_REPORT, COLUMN, REFERENCE, account_id üîë, account_history, campaign_id üîë, campaign_history, ad_group_id üîë, ad_group_history, ad_id üîë, ad_history, merchant_product_id üîë, date üîë, device_type üîë, device_os üîë, click_type_id üîë, network üîë, language üîë, search_query üîë, title üîë, product_group üîë, partition_type üîë, customer_id üîë, click_type, account_name, campaign_name, destination_url, total_clicks_on_ad_elements, ad_group_criterion_id, impressions, clicks, ctr, average_cpc, spend, assists, cost_per_assist, customer_name, assisted_impressions, assisted_clicks, conversion metrics*, revenue metrics*, Note: A , *, suffix in the column name indicates multiple metrices of the same type. For example, all_revenue metrics* includes the following columns:, all_revenue, all_revenue_per_conversion, n]