GTM - Snowflake Solutions

UTM Tag Generator

URL:

The full URL of the page you want to track.

Campaign Source (utm_source):

The source of the traffic, e.g., google, newsletter, etc.

Campaign Medium (utm_medium):

The medium used, e.g., email, CPC, social, etc.

Campaign Name (utm_campaign):

The name of the specific campaign, e.g., spring_sale, black_friday, etc.

Campaign Term (utm_term):

Identify paid search keywords. If you're manually tagging paid keyword campaigns, use utm_term to specify the keyword.

Campaign Content (utm_content):

Used to differentiate similar content or links within the same ad. For example, if you have two call-to-action links within the same email, you can use utm_content to distinguish them.

UTM Tag Generator

Generated URL

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